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2014 AU Windows Phone Download/Purchase Stats

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Back last year I blogged about what types of devices were using my 2013 sports Apps – and noticed a few interesting trends which helped me plan better for this year’s releases. Summary of that post was :  a) Nearly everyone has Nokia handsets  b) over 56% of those users had 920’s  c) approx. 80% were using WP8 handsets   d) <5% were using Budget WP handsets.

A couple of weeks ago I launched my Aussie focused 2014 sports apps – AU Footy 2014 for AFL fans  and AU League 2014 for NRL Fans.  These apps have (thankfully) again been big hits in the Australian Windows Phone Marketplace – currently  they are the top 2 paid Apps on Marketplace (AU League held #1 spot for first few days as their season started earlier – and then AU Footy has snagged the #1 spot since then) – on the Spotlight page of (Web) Marketplace where it shows the top 6 paid Apps/Games overall including XBLive – they are at #3 + #6 place – with footy out-downloading the original Angry Birds game.  </brag>

Crunching some numbers

Now, with a couple of weeks of good/steady sales under my belt – I’m starting to get enough numbers to do some interesting analysis on what devices people are using, and what their purchase habits are (that’s the bit where I actually get paid). Based on last year’s sales – the sample size is large enough to represent what I can expect to see for rest of season – only shifts may be some early adopters of the new / to be released devices (which likely won’t be on sale here for quite a few months at least).

% of Downloads + Purchases per Device

This table (below) was taken by analysing all the RM-XXX manufacturer numbers coming up in my logs, for those who had downloaded/launched either AU Footy 2014 or AU League 2014 .  This of course means devices not made by Nokia are not represented here at all – but since this time around it appears just about everyone (98%+) appearing in the stats are Nokia Lumia owners – I just ignored the others for simplicity.  I’ve of course (for commercial sensitivity) also not mentioned any exact volumes – only percentages (as compared to other devices).

I’ll explain what devices belong in which ‘Device Category’ in more detail in next section – however the other columns on this table highlight : firstly how downloads (inc Trial + Paid) are split across different devices,  then similarly how Purchases (Paid Versions) are split across devices – and then a percentage which represents what % of downloaders on that device bought the paid version of the app (perhaps the most interesting stat for me).

The Overall Purchase % figure in table footer represents what % of downloaders of these apps actually bought the Paid version – 74.7% – a figure which I’m pretty happy with. 8)

Again (fairly consistent) with last year’s stats – Lumia 920’s make up the lions share of devices (40%) with the newer enhanced models (other ‘High End’ category devices) taking some of their numbers away (such as Lumia 925, 928 + 1020).  Also consistent with last year is that the users in this category (High End), also happen to be the best customers – the ones who pay for the app (rather than just evaluating or using the Trial version).

% of Downloads + Purchases per Device Category

This table rolls up the above figures into %’s per category. Of course, what devices belong in what category is probably up for a lot of debate – however my view was that the Lumia 5xx/6xx were considered ‘Budget’ (low resolution, low price, lower memory),  the Lumia 7xx/8xx devices were ‘Mid Range’ (low resolution, mid range prices) and then remaining devices were ‘High End’ (HD resolution/premium hw, larger/better screen technology, faster cpu’s and of course highest prices to own).  If you look at what devices are being released/announced over past 6 months and immediate future – it’s clear to see that Nokia is very much focusing on High End + Budget devices.


From analysing the figures by category – it’s clear that users of my Apps seem to be predominantly using high end devices – with the budget devices making a small splash  (only 17% of recorded devices). Availability / lack of new ‘Mid Range’ devices from Nokia of course means this category is shrinking quite a lot.

Particularly interesting again for me is being able to see where the actual purchases are coming from – with 78% of those being users with High End devices (where 80.8% of these users who downloaded the Apps purchased them).  Even though the Budget category made up 17% of all App downloads – only 54.5% of those resulted in a purchase – meaning only 13% of my revenue from these Apps come from Budget devices.

These sort of (low Budget) numbers really puts things in perspective for me when I’m wondering how much additional time/effort to devote during development optimizing the App for these lower power/resolution devices. It also helped me decide whether to optimize the UX for those with small/low resolution screens (ie. large UI elements / less information) vs decent sized HD displays – something that played a big part in the new landing page redevelopment (which packs a LOT of information into a single pivot).

Looking at these numbers from a Average Revenue per device/category perspective – Apps are AUD$2.99 – which means I get paid ~$2.09 per sale (not including any of my running/licensing costs of course which take a very large bite out of what ends up in my pocket).    Users of High End devices bring me ~$1.69 per App, users of Mid Range ~$1.40 – and then users with Budget devices are the lowest (least profitable) at ~$1.14 per App.  These figures are probably consistent with what you’d expect too – someone spending smaller amounts on their device (or plan) are also probably going to spend less on Apps too.

Reality Check

Of course there’s some important things to note when digesting these stats.

Firstly – these are sales/downloads of Sports apps – and may or may not accurately represent the overall market or demographics of those buying different categories of devices (%’s for games + social apps may be quite different – as they may target a much younger audience less likely to afford high end devices). I like to think that the Aussie sports (particularly AFL) is something that is equally enjoyed regardless of gender, age or socioeconomic status of users – but would need to see figures like these for other types of Apps to really confirm this.

Also, these are figures from the first 2 weeks of sales – so it’s also fair to say that early adopters (who tend to flock to high end devices) are also those more likely to be monitoring marketplace, twitter and other places to find out about new apps and hence more likely to discover/download them a lot faster.

Additionally, given these apps are WP8 only – it’s also fair to estimate that some reasonable percentage of the ‘Budget’ device audience is also still using WP7 handsets (and hence aren’t represented here at all).

There was a lot of noise from Microsoft over past 12 months in regards to the huge new revenue opportunities for WP developers due to greater market share from available budget devices. I’m again very sceptical that this is true for the Australian marketplace – well at least for the sort of Apps I make – it’s certainly not appearing to make a huge impact on my sales at all.  That being said, if you’re producing free apps (with ad based revenue) or freemium (addon based revenue) – then the figures again may look quite different.


Written by mobilewares

March 18, 2014 at 12:51 pm

Posted in Uncategorized

Welcome to my new home..

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Last week Microsoft Live Spaces team decided they were going to close down their blogging system – and offered everyone a free migration accross to wordpress. I took them up on this offer – and after a few days of hiccups (my blog would have come up as not accessible for almost 5 days) – it’s now all up and running.

Anyhow – incase you’ve arrived here through a redirect – the new URL’s are as follows :

This blog :

RSS Feed :

All previous links to posts (that had the original spaces url) – should also be now redirecting to the related posts on this blog too. (let me know if they aren’t).

One of the great things about moving to wordpress (and all the awesomeness the system brings in new features, tracking etc) – is that there is a decent and working spam/filtering system on here for comments.  Although I’m still cleaning up the mess from the spaces system (we are talking over 5000+ spam comments posted on this blog prior to me having to disable comments altogether in frustration a few months back) – I’ve so far gotten rid of about 2000 of them – and hope to have the remained removed over the next few days.

So that means you (should) be able to post comments on here (and previous posts) – and utilize what this blog was meant to be about in the first place – a conversation with you (the public). 

Please note that in the short term I will have comment moderation switched on (until I fully get my head around what I can do with filtering out spam) – so if you comment – please give me a short while to get in and allow it to be displayed. I think the way it works is that once you’ve been ok’d then it will allow further posting without moderation. (again still figuring all this out).

Anyhow hope to get a little more time for blogging – and watch this space for more news on the mobilewares Media Center products – plus I will also be launching a bunch of Windowsphone 7 apps over coming months too (and announcing them here)!…

Also as before – please visit to download, try and buy the latest software I’ve released.

Written by mobilewares

October 4, 2010 at 1:41 am

Posted in Uncategorized

Where’s my blog..

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Ok looks like wordpress and MS spaces team got the migration working now – so see below for all my previous posts.

So as you might of heard – Microsoft has decided to phase out the Windows Live spaces system and graciously ‘offered’ to migrate everyone onto wordpress.  I stress the word ‘offered’ – as when I took them up on this things didn’t quite go to plan. Now several days later post ‘migration’ – over 4 years of posts, comments, images, and stats from my windows live spaces blog has been lost misplaced ermm…. suffered from a ‘migration issue’..

Windows Live spaces support team have assured me they have pointed all their fingers at WordPress – who in turn have assured me they’ve so far looked under the couch, behind the tv and at grandma’s house – but still there’s no sign of my blog posts.

In the meantime (while wordpress go and check the lost property at the local primary school) – to fill in the time and get into the spirit of finding things which have been lost misplaced ermm. suffered from a ‘migration issue’.. – please help find Wally in the picture below. (and see if you can do it in less time than it takes WordPress and Microsoft Live support teams to locate 4 years worth of my blog posts…)

Where's Wally?


Written by mobilewares

September 30, 2010 at 8:49 pm

Posted in Uncategorized

Comments have (unfortunately) been disabled from the Big Screen Blog

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It’s been a while since my last confession blog post – but I aim to do some over the next couple of weeks regarding latest news around the Big Screen Products.

Unfortunately – as you might have noticed – the Microsoft Live Spaces team appear to have all but given up on trying to sort out the problem of spam on Live Spaces – so rather deal with the daily onslaught of spam comments (and spam trackbacks) – I’ve decided to simply disable user comments and trackbacks. This is really disappointing for me – as a blog is supposed to be a 2-way conversation – and not just about me standing upon my soapbox. As such – you’ll notice that previous posts on here have a huge (60+) spam comments against each entry (making it impossible to locate any legitimate user comments) – and while I will try to slowly get rid of the spam buildup – the chunkiness/slowness of the live spaces admin pages make that a really painful process. (and hence not a priority).

As many of you have discovered – there’s a couple of quite active forums on (the Australian Media Center community site) – where end users are able to post questions/feedback etc about the Big Screen products (and where I have been making announcements over past few months) – and I highly recommend that you participate via these as an alternative to posting on here.

There’s currently two sub-forums on the site – depending on what you want to discuss :

… and as before – you can also visit to actually sign-up, download and purchase the Big Screen Products themselves.

In the meantime – I will just use this blog in future to make product announcements and as before share some (1-way) ramblings on other technologies coming out and miscellaneous other stuff I feel the urge to post about.

And since this is (sort-of) a blog here’s my token rant….

Oh – and if you do actually work for the Microsoft Live Spaces team – please give yourself a very big ‘kick up the arse’ (or find someone in the office to do it for you). I think somewhere along the way your team has just completely lost their way – and failing to address the spam issue (which so many other blog systems have sorted) – is a real disappointment to me and many others who invested so much time and effort maintaining blogs on live spaces.  It’s also a real negative for me with regards to investing time/effort in any social networking site Microsoft starts up in the future – as there is now that big dark cloud hanging overhead that at any point MS could decide to cut budgets and abandon ‘<insert social networking site>’ – as seems to have happened with spaces.  As before – with great big social networking sites comes great big responsibilities (or a puppy blog system is for life) – and it’s again a real pity what happened here – because there was just so many different ways these problems could have been countered (and seemingly no proactive steps were taken to tackle it full on – nor was there any way to even provide this feedback to someone who would read it).

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February 8, 2010 at 1:57 am

Posted in Uncategorized

Windows Live Spaces – Comment Spam Issues..

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I know it’s an age old problem – but my blog has been severely targeted of late by spammers leaving their crap as comments.

Unfortunately – the Spaces system/team doesn’t seem to be doing anything to prevent this from happening (even though it seems to the same 3 or 4 people repeatedly leaving the same stupid messages) – and to make things even more difficult – it takes about 3-4 clicks to get to the point where I can actually start to delete the unwanted comments from a single post. (and have to to do that ‘per post’ – rather than being able to go to one place and delete all the unwanted comments across posts).

There doesn’t seem to be any ‘moderated’ comment system on Spaces – and the only option seems to be either to not allow comments – or prevent anonymous comments (which won’t work either as these spammers seem to actually have ‘hidden’ spaces accounts/profiles). None of the common options provided on other blogging systems – such as typing in ‘the code’ (where an image is displayed containing rendered letters/numbers) seem to be offered either – and combined with developer SDK’s – make it really too easy for people to abuse the system.

Just to top it off – the spaces terms/conditions also states that I as a blog writer am ‘responsible’ for anything posted in the comments section- which is really ludicrous given it’s their own security holes and lack of implementation of what is standard on other blog systems that’s allowing this to happen in the first place.

If I can find the time I will (try to) send an email to the spaces team explaining these problems – and how every other blogging system has dealt with it. (but given previous experience of having my blog delisted for the wrong reasons and then not being able to get it reinstated via leaving comments to the team – without pulling MVP strings – this might be a real waste of time).

I’m yet to find any 3rd party tools to assist with this spam removal (hopefully there’s something out there). If I have to go to the effort of making my own tool (or trying to raise a response from a automated reply system here) – I might as well use that effort to move my space to another system (or host it myself).

Anyone with a spaces blog with any good ideas?

Written by mobilewares

February 19, 2008 at 9:37 pm

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New Bits and Pieces for Vista Media Center

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I’ve been a little slack on blogging again – and there’s a few new bits and pieces of Vista news worthy of mention from the past week – in summary :


"Aufero" BitTorent client/browser for Vista Media center (MCPL) – this one looks really hot – and although I’m not a torrent guy myself – a lot of Media Center folks are very excited by this. The author is writing a blog (and accepting suggestions too) – so check it out at NB: Download is not available yet (its a W.I.P.)…









WebGuide 4 "Vista Sidebar" gadget –  This app probably doesn’t need any introduction – but a great new addition to the feature set is the inclusion of a really slick looking Sidebar gadget – which exposes most of the Webguide functionality at your fingertips. Check out a Ian Dixons post about this for some screenshots and download links.


Windows Live for TV – Released (Again?). I blogged about this one a while ago – and its a WPF app for accessing Windows Live Spaces / Live Messenger via Media Center (written by the ‘Orbit’ team at Microsoft). The UI uses a really nice looking 3D based WPF interface – and reinstates the IM functionality that was left out of Vista MediaCenter (plus a lot more).  See Ian Dixons blog for more information.  Note however that 64bit Vista and XBox360 Extender is not supported with this app.


‘MCMLLookalike’ Open Source library for Vista Media Center (hosted on sourceforge).  Steven Harding (author of Yougle for MCE2005) has been doing some excellent work putting together a collection of source code for recreating the Media Center look/feel with MCPL. Some of this source started out from my previously posted MCPL Samples – but Steven has taken it a step further and extended it into a full blown VS2005 project with lots of extras (with an example VS2005 installer as well). This worth a look – and would also encourage developers to get involved with this intiative.

Concurrent Sessions Hack for Vista  –  Another ‘hack’ that has been doing the rounds (from Alan Cooke over at Missing Remote and The Green Button) – is a way to enable remote desktop functionality without logging out your local user. (aka ‘concurrent sessions’ – which is essentially what the XBox360 does when working under extender mode). For most of you out there – when (or if) Media Center becomes a permenant fixture in your loungeroom – its a lot harder to explain to your wife that she needs to pause Desperate Housewives so you can "configure some stuff". Using this ‘hack’ you can now play with your machine to your hearts content without dropping any WAF points at all (unless of course you need a reboot).  I’m yet to give this a shot with Vista – but in the past – you could also use remote desktop to simulate a basic MediaCenter Extender session (ie. aoka ‘Softsled’) – minus any live Video/TV/DVD Streaming functionality.

"Icehouse Beer" + Media Center Jukebox – Ok I don’t normally blog about hardware – but this one (from Julie Jacobson at CEPro) was very funky indeed. As the title suggests – take a Jukebox, a Beer Fridge and Media Center – and put it all together in a nice retro looking jukebox enclosure – and you’ve got one cool machine ready for any good party. (ok it’s little big to travel with though)..


Also on the hardware front –

Creative Labs *finally* releases *some* working drivers for Vista … If you’re an unfortunate Creative Labs product owner with no on m/b sp-dif out (like me) – who is trying to get the same functionality you’ve enjoyed for years on MCE2005 – you’ll be happy to know some signed/final drivers have finally been released for Vista (as of last week). I am personally the owner of a Live External USB and also an old Audigy Platinum (on my MCE machine) – and up until to last week – it was unusable (no driver for the USB device – so no spdif – and the Audigy ‘Beta’ driver continuously caused BSOD’s)…  I’ve not been game to try the Audigy again – but with the drivers for the USB – its all sweet – and can now enjoy full DTS/AC3 passthrough for DVD movies.   Unfortunately – many of you will still be left out in the cold – as Creative has dumped support for a lot of legacy+current sound/webcam products like the hugely popular PCI Live5.1 sound cards. A word of wisdom is that if you are putting together a new system – get a motherboard  which has sp-dif out and save yourself a lot of grief.

Written by mobilewares

February 20, 2007 at 2:58 am

Posted in Uncategorized

Launched: Mobilewares Online Showcase (MCPL Web Application)

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Over the past few weeks I’ve being playing around with creating an online Website – that serves up a MCPL (Media Center Markup Language) based experience – designed for viewing from directly within Media Center. (as opposed to using HTML for Internet Explorer)..

These types of sites are known in the MediaCenter SDK as "Windows Media Center Presentation Layer Web Applications".

I ended up using this to provide a couple of new features I’ve been wanting to include in my addins :

  • Online Version Checker for Addins  (So I can more easily notify end users of updates).
  • Providing a Media Center online Product Catalog for the Addins – that can be updated online – and reflected immediately on end users screens.

Although there was a number of other options available to implement the functions above – namely writing this functionality into a locally running addin (and just sourcing raw data from my online site) – I liked the idea of being able to reuse this accross my products.

This way I also have the option to add/remove functionality as time goes on – and the ability to manage the products in the product catalog – without anyone needing to reinstall anything.

The screenshots below show off these two functions implemented via the MCPL Web Application (more at bottom)
– the picture on the left is the main browser for the product showcase (similar look/feel to the DVD Library in Media Center)
– and on the right is the version checker (the screen displayed is telling the user that a new version of Big Screen Weather is available).


Some Tech stuff…

The webpages are hosted from my US based server – and ASP.NET was used to dynamically generate the MCML content based on input parameters being passed in. All pages are reusable and generic (and not written for any specific addin/product) – so it makes it easy to add new products without changing code.

How to check these out…

If you have installed the latest versions of Big Screen Headlines or Big Screen Weather (both released in last 24 hrs) – then when you go to the About Menu in each program – links are provided which take you directly to the online sites. (NB: in Big Screen Weather – you need to go to the ‘More’ tab – and 2 x link buttons are displayed).

Alternatively – if you don’t have these addins installed – but you have the MCE SDK installed – then you can use MCMLPad or MCMLPreview Tool to directly navigate to the Web Address :

    The URI is .

Some more Screenshots…

I’ve also included some more screenshots below which show some of the other parts of the Showcase. 

Below are a couple of screenshots from the product details screen – one showing the main details – and the other providing a list of features. This page uses an XBox360 dashboard style tabbing system to slide pages back and forth.


A small Screenshot gallery is also provided (via a tab in the product details screen) – which allows you to browse several screenshots of each product. Once you find a screenshot of interest – you can click on it to enter a large size view (and a thumbnail screenshot browser is provided).


Coming Soon – More of what I’d like to add..

The online showcase and the version checker are a continuous work in progress – so I will continue to update/enhance them – and of course direct links will be added in all new versions of products as they are released (Big Screen Contacts just missed the cutoff – but the next version will also have these included).

For example – I will make the version checker allow you to read a ‘release history’ if a new version is available (so you can check out what is new).

The online showcase also has a lot of room for growth too – and things that spring to mind are using it for more generic purposes (ie vista addin gallery) – and hooking up a background downloader/installer system (sort of like Xbox live)..

Hope you like it!


Written by mobilewares

November 30, 2006 at 9:09 am

Posted in Uncategorized