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Media Center, Windows Phone7 + Silverlight Goodness..

Developed Down Under Hits Windows Phone Marketplace

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I thought I’d post something here about a new community initiative relevant to Aussie Window Phone users, developers and bloggers called ‘Developed Down Under’ – which officially went live to the public around 24 hours ago.

dduwidewpdownunder

So What is Developed Down Under (aka DDU)

The idea was originally conceived (just over a month ago) by Scott Sheedy from wpdownunder.com to deduce a way of grouping together and promoting Windows phone apps from Australian developers. Garry Holden from Handiware suggested the name ‘Developed Down Under’ (which we ran with after consensus on twitter).

some of the goals of DDU included

- To improve visibility of App’s on the Windows phone platform that have been made by Aussie Developers.

- To help Aussie Windows phone users quickly find and locate Apps directly relevant to their local Aussie market – and have an easier way of identifying these products when looking at blogs, news sites etc (ie. coming up with a recognizable logo/icon and name)

- And similarly to what is being done with Apps – promoting local Aussie bloggers and news Sites who cover Australian specific Windows phone news.

And an App is born …

Last week the concept evolved from an idea (and a lot of behind the scenes work by Scott) – into a full blown Windows phone app (with inspiration from products like wp7nl, appflow, etc).

This product allows users to view a catalogue of Aussie Developed Apps – and then click through directly to that App’s page on Windows Marketplace (where it can be downloaded/purchased/rated/etc). There’s sections such as ‘Apps for Aussies’ (which filters out a list of apps purely designed for localized Aussie stuff like news, travel, weather etc) – and ability to browse by publisher, genre and get randomly selected ‘quick picks’.

screenshot1   screenshot2  screenshot3screenshot4

On Wednesday night last week – Scott put out a call to all developers (http://www.wpdownunder.com/?p=4639) to nominate their own apps to be included in this catalogue (nb – this is where to go if you want your apps to be listed – it’s a live/online catalogue so we can add you in at any time) . Due to concerns with privacy/copyright issues – it was determined that simply auto including titles may cause numerous issues (and also that there was no simple way to determine which publishers on Marketplace where actually from Australia).

And by Thursday night last week (after I spent a whirlwind couple of days developing it and setting up all the required server side magic whilst Scott simultaneously put together the other required pieces) – the initial app was done and dusted and certified to marketplace.

You can see the App’s product page at : http://mobilewares.net/DevelopedDownUnder-WP7.aspx

Keep in mind of course it’s an initial release (0.9) – and the focus was to get something out there – so lots of bells + whistles that we didn’t have time to include will be added in coming versions.

An Amazing first Day Launch…

Last night (around 8:30pm) – after receiving a publishing success notification from Marketplace in the morning – we noticed the app could finally be downloaded via the deep link – and went live. We timed it with an awesome review from 1800pocketpc.com (who’d been provided with a XAP a few days earlier). You can check it out on the link below (there’s even a video there too of it in action).

http://www.1800pocketpc.com/developed-down-under-one-stop-shop-for-all-your-aussie-app-needs/30239/

Then overnight things went crazy – thanks to the above review, the overall buzz being generated on twitter (under our chosen hash tag #wpddu) – and a great placement in the WP7 new list (the App was actually one of the 4 listed ‘new’ apps on start page of online versions of Windows Phone Marketplace around the world) –  resulting in a huge amount of downloads from all corners of the globe (and that was before the Australians who this app was targeted at had even woken up).

Today (thanks to some awesome behind the scenes PR work by Scott) – we also got plugged on a number of news sites – including a couple of real biggies (that reached out further into the mainstream than we’d ever expected), such as :-

Gizmodo : http://www.gizmodo.com.au/2012/04/developed-down-under-promises-to-make-finding-aussie-made-wp7-apps-easy/

CNet : http://www.cnet.com.au/aussie-app-promotes-local-windows-phone-downloads-339335629.htm

Not to mention some of the awesome WP7 focussed news sites who helped spread the word too over the past week (along with a swag of positive and encouraging tweets in the #wp7au community too) :

Peter’s Kitchen : http://www.peterskitchen.net/?p=7639

WPCentral : http://www.wpcentral.com/developed-down-under-local-marketplace-highlighting-app-aussies

Now nearly 24 hours later – I’m staggered by the amount of people who have installed this app. Even though I have some pretty popular titles in the AU Marketplace (and have had similar in the US before) – I’ve never seen such a large volume of users downloading a Windows phone app before in such a short space of time.

The Developer Response

However – none of this would be possible without the humbling show of support from the Australian Windows Phone developer community – who have been submitting their apps for us to include.

As per the snapshot below from the scorecard – (catch the real live one on wpdownunder.com ) – a few hours ago we were up to 76 submitted apps (from 22 publishers) – well on the way to our first 100.

w7ddu

There’s still quite a few more AU developers out there we would like to get on board (who likely have not heard about it – or were away for Easter break) – and hope they can come in and nominate their apps when they hear about it.  If you’re one of them – please click here to visit the signup page on wpdownunder. It’s free, quick and may be the best thing you’ve ever done for your App (ok that’s a stretch – but you get the general idea).

We’ve also had 3 other news sites/blogs (apart from wpdownunder) providing dedicated Aussie Windows Phone news feeds for us to use in the App (via the aggregated news feed which shows all the content chronologically) – 1800pocketpc.com techin5.com and peterskitchen.com – culminating in the ‘best of the best’ of Aussie WP7 news.  Huge thanks to all of these sites for their support!

The Win-Win-Win cycle of DDU

One of the great things about this initiative (apart from it being driven by an enthusiastic community) is that it’s an all round win for everyone (if it’s successful of course – but looking quite likely from our first day’s feedback/downloads).

I don’t know which comes first (the chicken or the egg) – but the way I see the cycle is :

- More Apps submitted into DDU = more content for users to look at

- More content for users  to look at = more people wanting to use the app

- More people using the app = more downloads/visibility for the publishers submitting the apps

- more downloads for publishers = more apps being made

- more apps being made = more submissions to DDU

and so on and so forth…. (I could quite possibly throw in the More Aussie Apps = More Handsets Being sold type cycle in there too – but you get the drift..)

So what are you waiting for – go and download it now – it’s free!

Anyhow – if you want to check it out – please visit http://mobilewares.net/DevelopedDownUnder-WP7.aspx (for product page and deep links) – or alternatively – point Bing Vision on your Windows Phone to the following QRCode below (and you’ll be taken straight into the app download page in the Marketplace App).

http://windowsphone.com/s?appid=ad55f32c-5dc7-4c1f-a2b3-2b4f49040e9c

Don’t forget to visit http://wpdownunder.com to keep up with news – and share the love on our twitter hash tag #wpddu

And on that note – a massive thank-you to everyone who has supported this initiative with submissions, tweets, words of encouragement, news , downloaded the app!

It’s truly awesome to see the wp7 dev + enthusiast community come together like this for a common goal – and I’m really excited about the potential of where this will all go.

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  1. [...] Developed Down Under (DDU) is a new, free, Aussie-made mobile phone app for the Windows Phone 7 platform that officially [...]


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